Pleasure State

Pleasure State logo

Launched in 2004 & based in Sydney, Pleasure State is one of the hottest new names in the intimate apparel industry. The contemporary brand designs trendsetting pieces that are made for the perfect fit & comfort. Pleasure State wants women to feel sexy & desired in their lingerie and embodies a perfect balance between fundamental comfort and ultimate luxe.


Pleasure State is known for glamorous garments that can transit from the bedroom to everyday life, Pleasure State is constantly aiming to keep you on the pulse of fashion. With one strong identity, Pleasure State has evolved into four distinctive collections: “Pleasure State Couture”, “Pleasure State White Label”, “Pleasure State VIP”, “Pleasure State My Fit”.